Apple has officially launched its newest iPhone series in India, with customers lining up at company-operated stores across major cities to purchase the newly available devices. The launch marks another significant moment for Apple's growing footprint in India, which has become one of the most important markets for the technology giant globally.
Thousands of eager buyers gathered outside Apple stores in metropolitan hubs including Mumbai, Delhi, Bangalore, and Kolkata, many waiting hours before the doors opened. Reports from the ground described crowded scenes as shoppers rushed to secure the latest models, some of which are now manufactured locally rather than imported.
India represents a critical strategic push for Apple, which has invested heavily in localising its operations over the past several years. The company began assembling iPhones in India through contract manufacturers Foxconn and Pegatron in 2017, and the volume of iPhones produced locally has grown substantially since then. Today, a significant share of iPhones sold in India are made within the country, a milestone that aligns with the government's broader push to attract electronics manufacturing under initiatives such as the Production Linked Incentive scheme.
The new iPhone series being offered in India continues the pattern established by previous launches: a range of models catering to different price points, enabling Apple to reach a wider audience in a market where cost sensitivity remains a key factor. Industry observers note that Apple's ability to manufacture domestically has helped reduce import duties and make the devices more competitively priced compared to earlier years.
Sales are available both through Apple's own retail locations and authorised online channels. Inventory levels across popular models have been closely monitored by retailers, with certain configurations expected to sell out quickly given strong pre-order demand. Consumers looking to upgrade or purchase their first iPhone will find a refreshed lineup featuring improved cameras, enhanced processing capabilities, and software updates aligned with Apple's latest operating system.
