Samsung is not holding back after Apple unveiled its much-anticipated dual-fold iPhone lineup. In a sharp public rebuke, the South Korean technology leader dismissed Apple's newly announced devices as "reheated leftovers," a pointed jab at what Samsung views as a late and unoriginal entry into the foldable smartphone market.
Apple recently introduced two new foldable devices, part of a long-rumored strategy to enter a segment that Samsung has dominated for nearly a decade. The Korean company first launched its Galaxy Fold in 2019, kicking off a wave of foldable phone production that has since included multiple generations and a variety of form factors such as book-style and flip-style designs.
Industry observers note that while Apple's announcement has generated significant consumer excitement, Samsung's response underscores a growing tension between the two tech giants as they compete for supremacy in premium smartphone sales. Samsung's marketing team has been known for its bold and sometimes provocative promotional tactics, and this latest comment follows a familiar pattern of direct challenges aimed at competitors.
Apple has reportedly spent several years developing its foldable phones, with numerous prototypes and supply chain tests reported in previous years. However, critics argue that the device does not introduce any fundamentally new features that would justify the high price tag expected at launch. Samsung's foldable portfolio, by contrast, includes over a dozen models across different price points, with refined hinges, improved durability, and software optimized for折叠 screens.
Market analysts suggest Samsung's aggressive response may also be an attempt to consolidate its position among consumers who are currently weighing whether to switch from their existing iPhones to a foldable device. With the Indian and Asian markets becoming increasingly competitive, both companies are vying for young, tech-savvy buyers willing to invest in premium hardware.
