SKINN, the premium ready-to-drink cocktail and beverage brand owned by Pernod Ricard India, has announced a strategic partnership with Vivanta by Taj to launch a sensory hospitality experience aimed at redefining how guests interact with food, drink, and atmosphere inside hotel spaces. The collaboration will debut at select Vivanta properties across India and is designed to create a multi-dimensional guest experience that goes beyond conventional dining or bar offerings.
The initiative brings together SKINN's expertise in craft beverage creation and Vivanta's heritage in premium hospitality. Guests at participating hotels can expect curated menus that pair SKINN's beverage range — including its signature cocktails, pre-mixed drinks, and artisanal sodas — with specially designed food platters and immersive environmental elements such as tailored lighting, soundscapes, and aroma profiles. The concept draws from the growing global trend of "sensory dining," where restaurants and hotels use visual, auditory, and olfactory cues to enhance flavour perception and overall enjoyment.
Industry observers note that the partnership reflects a broader shift in India's hospitality sector toward experiential offerings that appeal to urban, younger demographics and high-spending travellers. Hotels are increasingly competing not just on accommodation quality but on the uniqueness of in-house experiences they can provide.
Details about pricing, the full list of participating hotels, and the exact launch timeline have not yet been made public. Both SKINN and Vivanta have indicated that more properties will join the programme over the coming months as the pilot experience rolls out.
The collaboration comes at a time when the premium beverage and hospitality markets in India are experiencing strong growth, driven by rising disposable incomes and a cultural shift toward sophisticated drinking and dining experiences among metropolitan consumers.
