Musafir Holdings, the Dubai-headquartered travel and hospitality group, has officially launched JETT — a new standalone travel technology business that will offer modular, deployable solutions across multiple segments of the travel industry. The launch, announced from Dubai on September 10, 2026, marks the company's strategic push into technology-driven travel services, beginning with its flagship offering: JETT Visa Intelligence.
JETT Visa Intelligence is described as an end-to-end AI-powered platform built to streamline visa processing — one of the most time-consuming and complex aspects of international travel. The system uses artificial intelligence to assist travellers, travel agencies, and corporate travel departments in navigating the often confusing landscape of visa requirements, documentation, and approval timelines. Rather than relying on manual checks and outdated processes, the platform leverages AI to provide real-time visa guidance, eligibility assessments, and application tracking.
The broader JETT business model positions itself as a collection of separately deployable technology solutions, meaning travel companies and corporations can adopt individual modules rather than committing to a single bundled service. Industry analysts note this flexibility could make the platform particularly attractive to mid-sized travel agencies and corporate travel managers who previously found it difficult or expensive to invest in comprehensive travel technology infrastructure.
Musafir Holdings, which already operates a significant travel services footprint across the Middle East and South Asia, views JETT as a way to monetize its deep domain expertise in travel operations through scalable technology. The company has not yet disclosed financial figures related to JETT's operations or projected revenue, nor has it confirmed whether the platform will be available exclusively in the UAE or if expansion plans are underway.
The launch comes at a time when travel technology investment has been accelerating globally, with AI applications in visa processing, itinerary planning, and customer service gaining traction among both consumer-facing and B2B players.
