Senior representatives of Meta, the technology giant that owns Facebook, Instagram, and WhatsApp, were called before the National Human Rights Commission (NHRC) on Tuesday for hearings linked to allegations surrounding advertisements connected to child abuse content on its social media platforms. The inquiry has been triggered by deepening anxiety across the country regarding the alleged proliferation and visible promotion of child sexual exploitation material on major online platforms operating in India. According to sources familiar with the proceedings, the commission examined how content moderation mechanisms on Meta's networks have performed in detecting and removing exploitative advertisements targeting or depicting minors. The NHRC's intervention underscores the growing discomfort among rights bodies and civil society groups about whether social media companies are doing enough to prevent their platforms from being used to distribute illegal material involving children. While specific details of the questioning have not been made public, the hearing reflects a broader national debate over corporate accountability for online safety. Rights advocates have long argued that tech firms must bear greater responsibility for the content that appears alongside their services, especially when it involves the most vulnerable sections of society. Legal experts note that the case also raises important questions about jurisdiction, enforcement capacity, and the speed at which harmful content can travel across millions of devices before it is reported and removed. Meta has previously stated that it employs a combination of artificial intelligence tools and human reviewers to detect and eliminate such material, but critics say these measures remain inadequate. The outcome of the NHRC proceedings could set significant precedents for how technology companies are held accountable for content moderation failures in India.