India's representation at the BRICS 2026 summit went beyond diplomacy and trade negotiations — it put a plate of regional flavors center stage. The host country used the prestigious multilateral platform to showcase a curated collection of products from across Indian states, painting a picture of a nation rich in agricultural heritage and artisanal tradition.
Among the standout items were sattu, a protein-packed flour made from roasted gram that is a dietary staple in Bihar, and premium coffee beans from the hills of Odisha. These were not merely culinary curiosities; they were symbols of a deliberate strategy to reposition India's image among BRICS nations from a services-driven economy to one also deeply rooted in grassroots agriculture, food processing, and local enterprise.
The so-called 'India Story' display was designed to convey a message of inclusivity and regional balance. By featuring products from states that are often overlooked in mainstream international narratives — states that are sometimes associated only with poverty or backwardness — India aimed to counter that stereotype with evidence of vibrant local industries and centuries-old food cultures that have found new commercial life.
Bihar's sattu, for instance, has seen a resurgence in recent years as health-conscious consumers worldwide discover its nutritional profile. High in protein and fiber, low in fat, and naturally gluten-free, it has moved from rural kitchens to urban cafes and export catalogs. Similarly, Odisha's coffee sector, though smaller than Karnataka or Kerala, has been gaining recognition for its distinctive flavor profiles grown in the state's shaded hill regions.
Brics members, which include Brazil, Russia, India, China, South Africa, and several newer additions, represent a significant portion of the world's population and GDP. India's choice to foreground regional products aligns with its broader foreign policy emphasis on 'variety and vibrancy' — the idea that India's strength lies in its diversity. Officials have indicated that future editions of such showcases could expand to include more states and even products from India's northeast, signaling an ongoing effort to broaden the narrative.
Analysts note that soft-power displays at summits like BRICS can have tangible economic effects. When a product gains visibility on an international platform, it often sees increased export interest, investment, and domestic branding value. The sattu and coffee on display are expected to benefit from exactly this kind of attention.
